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How to Collect and Decode Nonprofit Member Engagement Data

By |2024-03-18T15:32:36-04:00March 18th, 2024|Blog, Marketing & Communications|

The success of most nonprofit organizations is dependent on reliable and consistent supporters. Donations may ebb and flow. Events may come and go. Volunteers may be temporary, but overall, the stronger and more reliable your members are, the better your organization will perform. So what then is the key to maintaining a strong, consistent, and reliable membership? It’s member engagement. Simply put, nonprofits that know how to keep their members engaged and can do it year after year will be more successful. Organizations should be able to track, collect, and decode data connected to their member engagement activities. This data can be critical [...]

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How to Tap into Corporate Giving Revenue: Top Strategies

By |2024-03-04T11:04:37-05:00March 4th, 2024|Fundraising|

In a multichannel fundraising strategy, corporate giving is one of the most effective fundraising avenues for nonprofits. According to 360MatchPro’s guide to corporate giving programs, these charitable initiatives offer nonprofits benefits like diversified funding sources, greater brand awareness, and stronger community relationships. With that in mind, how can your nonprofit earn more from this lucrative fundraising avenue this year? This guide explores these strategies to increase corporate giving revenue: Share stories about the impact of corporate giving. Search for businesses with shared values. Highlight the benefits of corporate sponsorship. Make it easy for corporate donors to give. Personalize your corporate donation [...]

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Why Donors Love Direct Mail: 4 Key Differentiators

By |2024-01-29T13:17:31-05:00January 29th, 2024|Blog, Fundraising, Marketing, Marketing & Communications, Nonprofit|

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

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Consolidating Your Data: 3 Strategies for Nonprofits

By |2024-01-24T13:15:53-05:00January 24th, 2024|Nonprofit|

Nonprofits, large and small, collect and analyze data from various sources. Donor data, such as contact information and past giving behavior, enhances donor management and allows organizations to appeal to supporters’ unique reasons for giving. On the other hand, financial data keeps nonprofits organized and aware of the health of their operations. By properly collecting and analyzing data, these insights can be used to forecast donor behavior and even project fundraising revenue. Data consolidation provides a strong foundation for this by ensuring all nonprofit data is accurate, up-to-date, and integrated on a single platform. In this guide, we’ll discuss strategies nonprofits [...]

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Nonprofit Budgeting: How to Shop For Fundraising Software

By |2024-01-22T08:42:18-05:00January 22nd, 2024|Fundraising, Nonprofit|

Whether you’re looking for a platform to collect fundraising data, automate marketing messages, or simply streamline giving for donors, choosing the right fundraising software is critical to your nonprofit’s ability to raise support. If you’re not sure how to start your search or what to look for, this guide is for you! Let’s review the five steps to shopping for fundraising software to help your nonprofit find the perfect solution. 1. List out must-have features To kick off your search, you’ll need a clear understanding of what you’re looking for in fundraising software. When it comes to choosing one platform over [...]

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How to Encourage Generosity Among Younger Generations

By |2024-01-17T08:36:21-05:00January 17th, 2024|Uncategorized|

Nonprofits are frequently told to diversify their revenue by seeking additional funding streams. However, you can also make your fundraising more sustainable by diving deeply into your funding streams and strategically targeting different segments of your nonprofit’s supporter base. There are various ways nonprofits can group their supporters, such as by location, giving history, and interests. However, age is an often-overlooked donor characteristic, especially if they’re younger. In this guide, we’ll explain why nonprofits must promote generosity to younger generations. Then, we’ll dive into three ways you can do that at your nonprofit. With these tips, you’ll be well prepared to engage younger [...]

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How to Win Grants and Boost Your Organization’s Revenue

By |2024-01-09T13:39:46-05:00January 9th, 2024|Blog, Development & Fundraising|

Nonprofits, associations, and other organizations with membership programs work tirelessly to create meaningful experiences for their supporters and communities. But crafting these experiences isn’t easy—or cheap. The dedication, planning, and resources that go into them require funding, and lots of it. Organizations often need multiple revenue streams to successfully organize events, connect with members, and run day-to-day operations. For nonprofits and membership-based organizations, grants are one of the most impactful ways to generate this much-needed revenue. But because so many other organizations are vying for the same funds, grant opportunities can be fiercely competitive. On average, roughly 2,700 grant proposals are submitted daily—fewer than 200 of which [...]

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5 Essential Benefits of Employee Training for Nonprofits

By |2024-01-02T15:51:00-05:00January 2nd, 2024|Blog, Leadership, Management|

The nonprofit sector is filled with shifting best practices, emerging technology solutions, and noteworthy trends. To continue generating a meaningful impact on the lives of those you serve, you and your staff members need to adopt a mindset for continuous learning, whether that’s researching cryptocurrency donations or exploring how to inspire birthday fundraisers on your nonprofit’s behalf. By investing in employee training opportunities, your nonprofit can equip its staff with the latest tips and tools for success. But if you’re tight on funds, it can be challenging to make room for training in the budget. In this guide, we’ll cover five reasons why [...]

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How to Manage Silent Auction Bids and Payments Like a Pro

By |2023-12-18T14:11:42-05:00December 18th, 2023|Blog, Fundraising|

Silent auctions build community among your donors and create a truly meaningful event, but they also come with a unique set of challenges. If you don’t have a roadmap to help you get started and set yourself up for success every step of the way, silent auctions can feel overwhelming. However, the right technology and event management practices truly change the game, enabling any organization to become a silent auction pro. In this guide, we’ll explain how finding software that serves your fundraising needs will not only give you a stress-free event but also help your organization meet its fundraising goals! [...]

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Kids for a Cause: Getting Children Behind Nonprofit Missions

By |2023-12-14T18:09:37-05:00December 14th, 2023|Uncategorized|

Most children’s ministry leaders, parents, and teachers would agree that practical application is an effective tool for learning. Nonprofit organizations offer a unique way for the kids in your children’s ministry to practice life application. Getting behind a nonprofit cause can actually support their faith when they serve others and work to better their community. As a children’s ministry leader, you may want to encourage parents and kids to support nonprofit causes, but how? In this guide, we’ll cover everything you need to know about getting kids behind nonprofit missions, including:  How Kids Impact Nonprofits How Nonprofits Impact Kids 3 Ways [...]

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