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4 Tips to Write Compelling Google Ads for Nonprofits
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4 Tips to Write Compelling Google Ads for Nonprofits

By TopNonprofits Contributor|2024-03-05T10:46:09-05:00March 5th, 2024|Blog|

Have you ever Googled something and noticed an advertisement at the top of the results page marked “Sponsored?” You’re looking at a Google Ad, an advertisement placed by an organization to promote their services, products, or mission. Your nonprofit can use these ads to promote your mission, inform people about involvement opportunities, and encourage online donations—all for free, through the Google Ad Grant (more on securing this grant below). But for your nonprofit to drive results from its Google Ads, you need to ensure your ads are compelling and encourage internet users to take action. Let’s explore some top tips for [...]

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How to Tap into Corporate Giving Revenue: Top Strategies
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How to Tap into Corporate Giving Revenue: Top Strategies

By jordan|2024-03-04T11:04:37-05:00March 4th, 2024|Fundraising|

In a multichannel fundraising strategy, corporate giving is one of the most effective fundraising avenues for nonprofits. According to 360MatchPro’s guide to corporate giving programs, these charitable initiatives offer nonprofits benefits like diversified funding sources, greater brand awareness, and stronger community relationships. With that in mind, how can your nonprofit earn more from this lucrative fundraising avenue this year? This guide explores these strategies to increase corporate giving revenue: Share stories about the impact of corporate giving. Search for businesses with shared values. Highlight the benefits of corporate sponsorship. Make it easy for corporate donors to give. Personalize your corporate donation [...]

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Understanding the 4 Key Nonprofit Financial Roles: A Guide
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Understanding the 4 Key Nonprofit Financial Roles: A Guide

By emily.holland|2024-02-13T16:48:49-05:00February 13th, 2024|Accounting, Blog, Finances, Leadership, Management, Nonprofit, Partner Post|

Nonprofits are typically composed of hardworking professionals who wear many hats. While each staff member may have a specific title like “fundraising director” or “project manager,” they often take on a wider range of responsibilities. This could mean handling tasks from donor communications to procurement to event planning to accomplish everything that needs to be done to further the organization’s mission. However, some areas of nonprofit work require more specialization. In particular, effective financial management relies on having experts on your team with specific skills and knowledge in that area. That’s right, experts, plural. In this guide, we’ll cover the four financial roles your [...]

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Why Donors Love Direct Mail: 4 Key Differentiators
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Why Donors Love Direct Mail: 4 Key Differentiators

By TopNonprofits Contributor|2024-01-29T13:17:31-05:00January 29th, 2024|Blog, Fundraising, Marketing, Marketing & Communications, Nonprofit|

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI. This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

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Consolidating Your Data: 3 Strategies for Nonprofits
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Consolidating Your Data: 3 Strategies for Nonprofits

By alden.lisse|2024-01-24T13:15:53-05:00January 24th, 2024|Nonprofit|

Nonprofits, large and small, collect and analyze data from various sources. Donor data, such as contact information and past giving behavior, enhances donor management and allows organizations to appeal to supporters’ unique reasons for giving. On the other hand, financial data keeps nonprofits organized and aware of the health of their operations. By properly collecting and analyzing data, these insights can be used to forecast donor behavior and even project fundraising revenue. Data consolidation provides a strong foundation for this by ensuring all nonprofit data is accurate, up-to-date, and integrated on a single platform. In this guide, we’ll discuss strategies nonprofits [...]

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Nonprofit Budgeting: How to Shop For Fundraising Software
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Nonprofit Budgeting: How to Shop For Fundraising Software

By alden.lisse|2024-01-22T08:42:18-05:00January 22nd, 2024|Fundraising, Nonprofit|

Whether you’re looking for a platform to collect fundraising data, automate marketing messages, or simply streamline giving for donors, choosing the right fundraising software is critical to your nonprofit’s ability to raise support. If you’re not sure how to start your search or what to look for, this guide is for you! Let’s review the five steps to shopping for fundraising software to help your nonprofit find the perfect solution. 1. List out must-have features To kick off your search, you’ll need a clear understanding of what you’re looking for in fundraising software. When it comes to choosing one platform over [...]

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How to Encourage Generosity Among Younger Generations
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How to Encourage Generosity Among Younger Generations

By madalyn.gunnell|2024-01-17T08:36:21-05:00January 17th, 2024|Uncategorized|

Nonprofits are frequently told to diversify their revenue by seeking additional funding streams. However, you can also make your fundraising more sustainable by diving deeply into your funding streams and strategically targeting different segments of your nonprofit’s supporter base. There are various ways nonprofits can group their supporters, such as by location, giving history, and interests. However, age is an often-overlooked donor characteristic, especially if they’re younger. In this guide, we’ll explain why nonprofits must promote generosity to younger generations. Then, we’ll dive into three ways you can do that at your nonprofit. With these tips, you’ll be well prepared to engage younger [...]

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4 Steps in a Major Gift Moves Management Process
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4 Steps in a Major Gift Moves Management Process

By jordan|2024-01-10T08:18:54-05:00January 10th, 2024|Major Gifts|

According to the Fundraising Effectiveness Project, a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. As a nonprofit professional, you know that major gifts don’t just appear out of thin air. It takes time and effort from your development team to get to know prospective major donors and win their support. That means that building a reliable, sustainable major gift moves management process is more important now than ever. Moves management describes the steps of the major donor journey, from solicitation to renewal and upgrade. When it comes [...]

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How to Win Grants and Boost Your Organization’s Revenue
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How to Win Grants and Boost Your Organization’s Revenue

By TopNonprofits Contributor|2024-01-09T13:39:46-05:00January 9th, 2024|Blog, Development & Fundraising|

Nonprofits, associations, and other organizations with membership programs work tirelessly to create meaningful experiences for their supporters and communities. But crafting these experiences isn’t easy—or cheap. The dedication, planning, and resources that go into them require funding, and lots of it. Organizations often need multiple revenue streams to successfully organize events, connect with members, and run day-to-day operations. For nonprofits and membership-based organizations, grants are one of the most impactful ways to generate this much-needed revenue. But because so many other organizations are vying for the same funds, grant opportunities can be fiercely competitive. On average, roughly 2,700 grant proposals are submitted daily—fewer than 200 of which [...]

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5 Essential Benefits of Employee Training for Nonprofits
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5 Essential Benefits of Employee Training for Nonprofits

By TopNonprofits Contributor|2024-01-02T15:51:00-05:00January 2nd, 2024|Blog, Leadership, Management|

The nonprofit sector is filled with shifting best practices, emerging technology solutions, and noteworthy trends. To continue generating a meaningful impact on the lives of those you serve, you and your staff members need to adopt a mindset for continuous learning, whether that’s researching cryptocurrency donations or exploring how to inspire birthday fundraisers on your nonprofit’s behalf. By investing in employee training opportunities, your nonprofit can equip its staff with the latest tips and tools for success. But if you’re tight on funds, it can be challenging to make room for training in the budget. In this guide, we’ll cover five reasons why [...]

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